AI marketing built for UK window fitters
Stop losing window and door leads while you're on an installation. The Keystone OS answers every call in 60 seconds, follows up quotes, collects reviews, and runs your CRM automatically.
The UK replacement window market is worth approximately £3.8 billion, with homeowners typically requesting quotes from three to five companies before making a decision. In this high-consideration, high-value market, the window company that books the first survey wins 70% of the time. The Keystone OS is designed for the unique survey-to-install sales cycle of window and door companies, automating everything from initial enquiry capture and survey booking to quote follow-ups on £6,000+ installations. With FENSA processing over 1.5 million installations annually, there is no shortage of demand — the challenge is capturing and converting it efficiently.
Why do UK window fitters need AI automation?
Most window fitters still run on a notepad in the van, a WhatsApp group, and a memory that's already full. Here's what that quietly costs you every week.
Leads lost during installations
You're fitting a bay window or hanging a composite door when the phone rings. The homeowner calls three companies — whoever responds first gets the survey booked.
Quote follow-ups forgotten
Window quotes are high-value but take time. You send a £6,000 quote for replacement windows and never follow up because you're too busy on the next install.
Reviews don't reflect your work
Every installation transforms a home, but you never ask for reviews. Your competitors with FENSA certificates and 300 Google reviews dominate local searches.
AI automation handles the tasks that cost window fitters thousands in lost revenue: answering enquiries, following up high-value quotes, and collecting reviews after installations. Built specifically for the window and door industry — understanding survey-to-install workflows, not generic sales processes. The result: more surveys booked, higher quote conversion rates, and a Google profile full of five-star reviews.
What AI automation does for window fitters
AI for window companies is not about replacing your sales team. It is about making sure no lead or follow-up slips through the cracks.
Every enquiry answered instantly
Missed calls trigger an AI callback within 60 seconds. The assistant captures window type, property details, and budget, then books a survey slot.
Survey bookings automated
The AI checks your calendar and offers available survey slots. Confirmations and reminders are sent automatically via SMS and email.
High-value quotes chased
Window quotes average £3,000-£10,000. Automated follow-ups on day 3, 7, and 14 ensure you don't lose five-figure revenue to forgotten follow-ups.
Installation reviews collected
After every completed installation, the system sends a review request with a photo prompt. Before-and-after transformations drive powerful reviews.
Pipeline visibility
Track every lead from initial enquiry through survey, quote, order, and installation. Know exactly where your revenue pipeline stands at any time.
How does The Keystone OS work for window fitters?
One connected platform. Not a stack of apps held together with hope and Sellotape. Here's what happens the moment a window fitter lead lands.
Lead lands
Phone, web form, Facebook, Google ad. Doesn't matter which. The system catches it.
AI replies in under 60 seconds
Professional greeting, real conversation, project details captured. Sounds like a person, not a bot.
Survey booked there and then
Live calendar slots offered. SMS and email confirmation fires immediately.
CRM updates itself
Lead details, call recording, transcript, qualification score. All in one place. Without you touching a thing.
Quote sent with tracking
Branded template, e-signature, deposit link. You see the moment they open it.
Job done. Review asked.
Happy customer gets a review request the same day. 5-stars go to Google. Bad ones get caught privately.
Referral prompt fires
A simple share link goes out. Happy customers send you the next job. (Often before you've cashed the cheque.)
What AI tools are built for window fitters?
Every part of The Keystone OS is built around how UK window fitters actually work. (Not how a Silicon Valley product manager imagines you do.)
60 second lead response
Every missed call gets a professional callback within one minute. In window sales, the first company to respond books the survey.
Window company CRM
Pipelines designed for window fitters: enquiry, survey booked, quote sent, order confirmed, installation scheduled, complete.
Automated review collection
After every completed installation, the system requests Google reviews. Transform your online reputation with every window you fit.
Quote follow-up sequences
Automated chasers on high-value window and door quotes. Stop losing £5,000+ jobs because you forgot to follow up.
24/7 enquiry handling
Homeowners research windows in the evening. The AI captures leads at 9pm on a Sunday so they don't go to your competitor on Monday morning.
Area exclusivity
Only one window company per postcode area. Your local competitors cannot access the same system in your territory.
Who is The Keystone OS built for in the window fitter sector?
Built for window fitters turning over £500k to £5m. One-man-band with the phone in your pocket, or a 30-strong team with a yard. The system scales to match.
Check Your AreaMarketing for window fitters: common questions
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