Reply to every lead in 60 seconds. While you're still on the tools.
Phone, form, Facebook, web chat. Caught. Qualified. Booked. Without you stopping work.
What does Instant Response actually do?
Customer rings your number. Or fills out a form on your site. Inside 60 seconds, the AI is on the line. Professional greeting, your company name, real conversation. It captures the project, checks if it's a fit, and offers a survey slot from your live calendar.
It works the hours you can't. Evenings. Weekends. The two hours you're up a roof. Every call recorded, transcribed, and summarised straight to your CRM with the next action already laid out for you.
Why does instant lead response matter for builders?
Construction leads don't wait. Reply inside 5 minutes and you convert 400% more than the firm that takes 30. Most small builders lose 30 to 40% of leads. Not because the work isn't there. Because they were on site when the phone rang.
The bloke who answers first books the survey. By the time you ring back at 6pm, the job's already gone. Instant Response makes sure you're always the one who answers first. Every time. (Even when you're not.)
How does Instant Response work, step by step?
- 1. Lead contacts your business: They call your tracked number or fill in a form on your website.
- 2. System responds instantly: Within 60 seconds, the AI assistant greets them using your company name and begins the intake process.
- 3. Information captured: Project type, location, budget range, timeline, and contact preferences are logged.
- 4. Qualification applied: The system checks if the lead matches your service area, budget thresholds, and availability.
- 5. Booking offered: If qualified, the lead is offered available survey slots from your calendar.
- 6. Confirmation sent: SMS and email confirmations go out immediately with your branding.
- 7. CRM updated: Lead details, call recording, transcript, and next actions appear in your pipeline within seconds.
Why instant response matters
Research shows 78% of customers choose the first business that responds. Speed wins work.
60 second response time
Every new enquiry gets a reply within one minute. No missed opportunities while you're on site or in meetings.
Phone and form coverage
We handle missed calls and form submissions with professional greeting, intake, and booking offers.
Evening and weekend cover
Choose your hours. We're available when your competitors' phones go to voicemail.
Qualified handoffs
Every lead gets initial qualification. You receive call summaries sent straight to your CRM with next actions.
What is included with Instant Response?
Everything you need to capture and qualify leads instantly
How does the lead-to-booking process work?
Setup your response flow
We map your intake questions, qualification criteria, and booking availability.
Train the assistant
Your greeting, common questions, and handoff process are configured and tested.
Connect your tools
Phone numbers, forms, and CRM are linked for seamless lead capture.
Go live
Start capturing leads immediately. Monitor performance with real-time dashboards.
Frequently Asked Questions
Does the system work for both calls and forms?
Yes. Missed calls trigger an outbound call within 60 seconds. Form submissions receive immediate SMS and email with booking links.
Can I choose what hours the system operates?
Yes. You control the hours. Common setups include evenings (6pm–9pm), weekends (9am–5pm), or 24/7 coverage.
What if a lead asks a technical question the system can't answer?
The assistant handles common questions (pricing ranges, timelines, areas covered). Complex queries are noted and flagged for your follow-up.
How long does setup take?
5–7 working days from kick-off to go-live. This includes mapping your intake process, configuring questions, testing with sample calls, and team training.
Do leads know they're speaking to an AI?
The system introduces itself professionally. Most leads care more about speed and helpfulness than whether it's AI or human.
Can I listen to the calls?
Yes. Every call is recorded and transcribed. You access recordings and transcripts through your dashboard within minutes.
What happens if the lead wants to speak to a human?
The system can transfer to your mobile or take a message with callback request. You choose the fallback behaviour during setup.
How do I know if a lead is qualified?
Every lead receives a qualification score based on location, budget, timeline, and project type. You see this in the CRM summary.
Can the system book directly into my calendar?
Yes. We integrate with Google Calendar, Outlook, or your CRM calendar. Slots are offered in real-time based on your availability.
What if I'm already using a call answering service?
Keystone AI integrates with your existing setup or replaces it entirely. Most clients switch fully within 30 days due to speed and cost advantages.
Does it work for emergency call-outs?
Yes. Emergency keywords trigger priority routing. The system can send urgent SMS alerts to your mobile and escalate based on your rules.
How much does it cost per lead?
Pricing is based on monthly call minutes, not per-lead. Most small firms spend £150–£300/month depending on call volume and hours covered.
Can I use my existing phone number?
Yes. We can port your existing number or provide call forwarding setup. Most clients prefer conditional forwarding (only when you don't answer).
What reports do I receive?
Monthly reports show total leads handled, average response time, qualification rates, booking rates, and peak call times.
Is there a minimum contract period?
No long-term lock-in. Most plans are month-to-month after a 14-day trial. Cancel anytime with 30 days' notice.