Start with LeadLock or go full 4R
Simple plans built for busy trades. Pick an entry point, add more when you're ready.
TL;DR
Four pricing tiers from £249 to £2,499 per month. All month-to-month with no long contracts. Starter for basic CRM, Response for instant lead capture, Pro for full automation plus Trade Leads, Growth for complete managed marketing.
Key Points
- Starter (£249/mo): basic CRM, website, and manual follow-up
- Response (£499/mo): AI instant response system with 60-second callbacks
- Pro (£1,299/mo): full automation, reviews, referrals, plus Keystone Trade Leads
- Growth System (£2,499/mo): complete managed marketing with dedicated support
- 14-day pilot available at £199 to test the system before committing
- Optional add-ons: direct mail, extra AI minutes, additional area coverage
Starter – Get Organised
Best for: You answer your own calls but need a proper website, CRM, and reviews.
- 5-page website (about, services, contact, reviews, quote form)
- Keystone CRM with pipeline and tasks
- Automated review collection system
- Weekly summary report
Response – Capture Every Enquiry
Best for: Leads coming in but you can't always call back fast enough.
- Everything in Starter
- AI callbacks within 60 seconds
- 200 AI minutes per month
- Follow-ups if no answer (up to four attempts)
- Call recordings and transcripts
Pro – Full Coverage
Best for: You want inbound calls answered and outbound callbacks handled for you.
- Everything in Response
- Inbound calls answered in 3 rings (Mon–Sat, 8am–8pm)
- 350 AI minutes per month
- Keystone Trade Leads: AI planning search (£1.50/letter)
- Referral asks to happy customers
- Repeat-customer reactivation every 6 months
- Monthly KPI dashboard
Keystone Growth System™
Best for: You want the full 4R system running together from day one.
- Everything in Pro
- Keystone Trade Leads: AI planning search (£1.50/letter)
- Reputation: review automation and social proof widgets
- Managed social posts from recent work and reviews
- Referrals: automated asks and tracking
- Retention: quarterly reactivation campaigns
- Priority support and quarterly optimisation review
Starter – Get Organised
Best for: You answer your own calls but need a proper website, CRM, and reviews.
- 5-page website (about, services, contact, reviews, quote form)
- Keystone CRM with pipeline and tasks
- Automated review collection system
- Weekly summary report
Response – Capture Every Enquiry
Best for: Leads coming in but you can't always call back fast enough.
- Everything in Starter
- AI callbacks within 60 seconds
- 200 AI minutes per month
- Follow-ups if no answer (up to four attempts)
- Call recordings and transcripts
Pro – Full Coverage
Best for: You want inbound calls answered and outbound callbacks handled for you.
- Everything in Response
- Inbound calls answered in 3 rings (Mon–Sat, 8am–8pm)
- 350 AI minutes per month
- Keystone Trade Leads: AI planning search (£1.50/letter)
- Referral asks to happy customers
- Repeat-customer reactivation every 6 months
- Monthly KPI dashboard
Keystone Growth System™
Best for: You want the full 4R system running together from day one.
- Everything in Pro
- Keystone Trade Leads: AI planning search (£1.50/letter)
- Reputation: review automation and social proof widgets
- Managed social posts from recent work and reviews
- Referrals: automated asks and tracking
- Retention: quarterly reactivation campaigns
- Priority support and quarterly optimisation review
Try it first – 14-day pilot
100 AI minutes included
- We wire up your phone or forms
- Real leads handled for two weeks
- Full report at the end
- Pilot fee credited if you sign up
Optional Add-Ons
Enhance any plan with additional services
Compare All Packages
See exactly what's included in each plan at a glance
Starter – Get Organised
Foundation
- Professional website (5 pages)
- Keystone CRM with pipeline
- Automated review collection
- Weekly summary report
Reactivity
- AI callbacks within 60 seconds
- AI minutes per month
- Follow-ups if no answer (4 attempts)
- Call recordings & transcripts
- Inbound calls answered (3 rings)
- Coverage hours (Mon-Sat 8am-8pm)
Reputation
- Review automation(Basic)
- Social proof widgets
- Managed social posts
Lead Generation
- Keystone Trade Leads (planning search)
- AI filtering for high-value projects
- One-click intro letter fulfilment (£1.50/letter)
Referrals & Retention
- Referral asks to happy customers
- Automated referral tracking
- Repeat-customer reactivation
- Quarterly reactivation campaigns
Support & Reporting
- Monthly KPI dashboard
- Priority support
- Quarterly optimization review
Response – Capture Every Enquiry
Foundation
- Professional website (5 pages)
- Keystone CRM with pipeline
- Automated review collection
- Weekly summary report
Reactivity
- AI callbacks within 60 seconds
- AI minutes per month(200)
- Follow-ups if no answer (4 attempts)
- Call recordings & transcripts
- Inbound calls answered (3 rings)
- Coverage hours (Mon-Sat 8am-8pm)
Reputation
- Review automation(Basic)
- Social proof widgets
- Managed social posts
Lead Generation
- Keystone Trade Leads (planning search)
- AI filtering for high-value projects
- One-click intro letter fulfilment (£1.50/letter)
Referrals & Retention
- Referral asks to happy customers
- Automated referral tracking
- Repeat-customer reactivation
- Quarterly reactivation campaigns
Support & Reporting
- Monthly KPI dashboard
- Priority support
- Quarterly optimization review
Pro – Full Coverage
Foundation
- Professional website (5 pages)
- Keystone CRM with pipeline
- Automated review collection
- Weekly summary report
Reactivity
- AI callbacks within 60 seconds
- AI minutes per month(350)
- Follow-ups if no answer (4 attempts)
- Call recordings & transcripts
- Inbound calls answered (3 rings)
- Coverage hours (Mon-Sat 8am-8pm)
Reputation
- Review automation(Basic)
- Social proof widgets
- Managed social posts
Lead Generation
- Keystone Trade Leads (planning search)
- AI filtering for high-value projects
- One-click intro letter fulfilment (£1.50/letter)
Referrals & Retention
- Referral asks to happy customers
- Automated referral tracking
- Repeat-customer reactivation
- Quarterly reactivation campaigns
Support & Reporting
- Monthly KPI dashboard
- Priority support
- Quarterly optimization review
Keystone Growth System™
Foundation
- Professional website (5 pages)
- Keystone CRM with pipeline
- Automated review collection
- Weekly summary report
Reactivity
- AI callbacks within 60 seconds
- AI minutes per month
- Follow-ups if no answer (4 attempts)
- Call recordings & transcripts
- Inbound calls answered (3 rings)
- Coverage hours (Mon-Sat 8am-8pm)
Reputation
- Review automation
- Social proof widgets
- Managed social posts
Lead Generation
- Keystone Trade Leads (planning search)
- AI filtering for high-value projects
- One-click intro letter fulfilment (£1.50/letter)
Referrals & Retention
- Referral asks to happy customers
- Automated referral tracking
- Repeat-customer reactivation
- Quarterly reactivation campaigns
Support & Reporting
- Monthly KPI dashboard
- Priority support
- Quarterly optimization review
The Smart Choice for Construction Marketing
See how Keystone AI compares to doing it yourself or hiring a traditional marketing agency.
| Feature | Keystone AIRECOMMENDED | DIY Marketing | Traditional Agency |
|---|---|---|---|
| 24/7 Lead Response | |||
| Response Time | Under 60 seconds | Hours to days | Business hours only |
| Monthly Cost | From £249/mo | Your time + tools | £2,000-5,000+/mo |
| Setup Time | 48 hours | Months of learning | 2-4 weeks |
| Area Exclusivity | |||
| Automated Follow-ups | |||
| Review Generation | Manual only | Extra cost | |
| CRM Included | Separate cost | Varies | |
| Trade-Specific Knowledge | |||
| Planning Leads Access | Pro/Growth plans | ||
| Performance Guarantee | Rarely | ||
| Contract Lock-in | Usually 6-12 months |
24/7 Lead Response
Response Time
Monthly Cost
Setup Time
Area Exclusivity
Automated Follow-ups
Review Generation
CRM Included
Trade-Specific Knowledge
Planning Leads Access
Performance Guarantee
Contract Lock-in
Ready to stop losing leads and start growing your business?
Watch Demo Now
Keystone Direct Mail.
Email is easy to ignore. A physical card on the doormat is not.
We automatically print and post branded cards to your clients at key moments:
What It Does
Sent 3 days after the job.
Sent 10 days later with a voucher offer.
Sent 12 months later to book maintenance.
Benefit: You look like the premium option in your area without licking a single stamp.
Why Postcards Work
Emails get ignored. Texts get deleted. A postcard sits on the kitchen table for days.
Plus, it makes you look professional. Most trades don't bother. So you stand out.
Pricing Bundles
Credits last 12 months. Top up anytime.
Real ROI
You buy the 60-pack for £90. That's £1.50 per postcard.
If those postcards get you one extra referral worth £5,000, you've just made a 5,400% ROI.
Most of our clients see 2-3 extra referrals per month once the system's running.
What's Included
Add Keystone Direct Mail Today
Start with 30 postcards for £50. See how it works. If it gets you one referral, you've already won.
Our Guarantee
If all systems aren't up and running within 30 days, we'll refund your setup fee. We don't guarantee lead volumes, traffic, or business results.
Service Level Targets
These are our operational goals. Performance can be affected by network conditions, call complexity, and other factors outside our control.
3-Ring Answer Target
We aim to answer inbound calls within 3 rings (eligible plans, office hours)
60-Second Callback Target
Valid web leads called back in under 60 seconds
30-Day Setup
All systems live within 30 days from sign-off
Month-to-month. Cancel anytime with 30 days' notice.
Systems, CRM configs, and proprietary frameworks stay with Keystone AI. Custom pricing available for scaling down to individual services.
Frequently Asked Questions
Straight answers. No waffle.
Ready to stop missing leads?
Book a 20-minute call. We'll recommend the right fit and answer your questions.