Pricing built for UK trade firms under £5m turnover
One missed extension job pays for a full year. Pick the plan that fits where you are now and upgrade when it pays for itself.
What you get for £249, £399, £549 or £699 a month
Each tier is sized to pay for itself from a single recovered job.
Pays back from a single £4k bathroom or boiler job recovered through review-driven enquiries.
Pays back from one extension lead booked because the AI called back inside 60 seconds instead of going to voicemail.
Pays back twice over the moment one £15k+ kitchen or roof job lands from an after-hours enquiry the AI answered.
Pays back from one reactivated past customer and one referral landed through the automated campaigns.
Not ready to commit?
Try the £295 14-day pilot
We wire it up, run real leads through it for two weeks, then credit the £295 against your first month if you continue.
Full feature list per plan
Starter – Get Organised — £249 per month, £195 setup, 12-month term
You answer your own calls but need a proper website, CRM, and reviews.
- 5-page professional website (mobile responsive, fast-loading)
- Keystone CRM with pipeline management
- Mobile app access
- SMS messaging & email marketing
- Unified inbox (SMS + Email + Facebook + Instagram)
- Digital proposals with e-signature
- Document signing (contracts, agreements)
- Automated review collection
- Google review integration & website widgets
Response – Capture Every Enquiry — £399 per month, £195 setup, 12-month term
Leads coming in but you can't always call back fast enough.
- Everything in Starter
- Web chat widget (converts to SMS, continues after they leave)
- 200 AI minutes per month
- AI calls back form enquiries within 60 seconds
- Natural conversation to qualify leads
- Books appointments automatically
- Follow-ups if no answer (up to four attempts)
- Call recordings and transcripts
Pro – Full Coverage — £549 per month, £195 setup, 12-month term
You want inbound calls answered and outbound callbacks handled for you.
- Everything in Response
- 350 AI minutes per month
- AI answers incoming calls within 3 rings
- Coverage: Monday–Saturday, 8am–8pm
- Stripe integration for payment collection
- Collect deposits on booking
- Reduces no-shows by 40-60%
- Monthly KPI dashboard
Keystone Growth System™ — £699 per month, £195 setup, 12-month term
You want the full 4R system running together from day one.
- Everything in Pro
- Social media scheduler (30 posts per month)
- Template library (1000s of construction posts)
- Schedule across Facebook, Instagram, LinkedIn
- Keystone Trade Leads: AI planning search (£1.50/letter)
- Automated referral asks to happy customers
- Quarterly reactivation campaigns
- Past customer re-engagement
- Priority support and quarterly optimisation review
Starter – Get Organised
Best for: You answer your own calls but need a proper website, CRM, and reviews.
- 5-page professional website (mobile responsive, fast-loading)
- Keystone CRM with pipeline management
- Mobile app access
- SMS messaging & email marketing
- Unified inbox (SMS + Email + Facebook + Instagram)
- Digital proposals with e-signature
- Document signing (contracts, agreements)
- Automated review collection
- Google review integration & website widgets
Response – Capture Every Enquiry
Best for: Leads coming in but you can't always call back fast enough.
- Everything in Starter
- Web chat widget (converts to SMS, continues after they leave)
- 200 AI minutes per month
- AI calls back form enquiries within 60 seconds
- Natural conversation to qualify leads
- Books appointments automatically
- Follow-ups if no answer (up to four attempts)
- Call recordings and transcripts
Pro – Full Coverage
Best for: You want inbound calls answered and outbound callbacks handled for you.
- Everything in Response
- 350 AI minutes per month
- AI answers incoming calls within 3 rings
- Coverage: Monday–Saturday, 8am–8pm
- Stripe integration for payment collection
- Collect deposits on booking
- Reduces no-shows by 40-60%
- Monthly KPI dashboard
Keystone Growth System™
Best for: You want the full 4R system running together from day one.
- Everything in Pro
- Social media scheduler (30 posts per month)
- Template library (1000s of construction posts)
- Schedule across Facebook, Instagram, LinkedIn
- Keystone Trade Leads: AI planning search (£1.50/letter)
- Automated referral asks to happy customers
- Quarterly reactivation campaigns
- Past customer re-engagement
- Priority support and quarterly optimisation review
Starter – Get Organised
Best for: You answer your own calls but need a proper website, CRM, and reviews.
- 5-page professional website (mobile responsive, fast-loading)
- Keystone CRM with pipeline management
- Mobile app access
- SMS messaging & email marketing
- Unified inbox (SMS + Email + Facebook + Instagram)
- Digital proposals with e-signature
- Document signing (contracts, agreements)
- Automated review collection
- Google review integration & website widgets
Response – Capture Every Enquiry
Best for: Leads coming in but you can't always call back fast enough.
- Everything in Starter
- Web chat widget (converts to SMS, continues after they leave)
- 200 AI minutes per month
- AI calls back form enquiries within 60 seconds
- Natural conversation to qualify leads
- Books appointments automatically
- Follow-ups if no answer (up to four attempts)
- Call recordings and transcripts
Pro – Full Coverage
Best for: You want inbound calls answered and outbound callbacks handled for you.
- Everything in Response
- 350 AI minutes per month
- AI answers incoming calls within 3 rings
- Coverage: Monday–Saturday, 8am–8pm
- Stripe integration for payment collection
- Collect deposits on booking
- Reduces no-shows by 40-60%
- Monthly KPI dashboard
Keystone Growth System™
Best for: You want the full 4R system running together from day one.
- Everything in Pro
- Social media scheduler (30 posts per month)
- Template library (1000s of construction posts)
- Schedule across Facebook, Instagram, LinkedIn
- Keystone Trade Leads: AI planning search (£1.50/letter)
- Automated referral asks to happy customers
- Quarterly reactivation campaigns
- Past customer re-engagement
- Priority support and quarterly optimisation review
Compare All Packages
See exactly what's included in each plan at a glance
Starter – Get Organised
Foundation
- Professional website (5 pages)
- Keystone CRM with pipeline
- Mobile app access
- Automated review collection
- Google review integration
Communication Tools
- SMS messaging
- Email marketing
- Unified inbox (SMS + Email + Facebook + Instagram)
- Web chat widget
Proposals & Documents
- Digital proposals with e-signature
- Document signing (contracts, agreements)
- Track when viewed/signed
Reactivity
- AI callbacks within 60 seconds
- AI minutes per month
- Natural conversation to qualify leads
- Books appointments automatically
- Follow-ups if no answer (4 attempts)
- Call recordings & transcripts
- Inbound calls answered (3 rings)
- Coverage hours (Mon-Sat 8am-8pm)
Payment Collection
- Stripe integration
- Collect deposits on booking
- Reduces no-shows by 40-60%
Social Media Management
- Social media scheduler (30 posts/mo)
- Template library (1000s of posts)
- Schedule across Facebook, Instagram, LinkedIn
Lead Generation
- Keystone Trade Leads (planning search)
- AI filtering for high-value projects
- One-click intro letter fulfilment (£1.50/letter)
Referrals & Retention
- Automated referral asks
- Quarterly reactivation campaigns
- Past customer re-engagement
Support & Reporting
- Monthly KPI dashboard
- Priority support
- Quarterly optimization review
Response – Capture Every Enquiry
Foundation
- Professional website (5 pages)
- Keystone CRM with pipeline
- Mobile app access
- Automated review collection
- Google review integration
Communication Tools
- SMS messaging
- Email marketing
- Unified inbox (SMS + Email + Facebook + Instagram)
- Web chat widget
Proposals & Documents
- Digital proposals with e-signature
- Document signing (contracts, agreements)
- Track when viewed/signed
Reactivity
- AI callbacks within 60 seconds
- AI minutes per month(200)
- Natural conversation to qualify leads
- Books appointments automatically
- Follow-ups if no answer (4 attempts)
- Call recordings & transcripts
- Inbound calls answered (3 rings)
- Coverage hours (Mon-Sat 8am-8pm)
Payment Collection
- Stripe integration
- Collect deposits on booking
- Reduces no-shows by 40-60%
Social Media Management
- Social media scheduler (30 posts/mo)
- Template library (1000s of posts)
- Schedule across Facebook, Instagram, LinkedIn
Lead Generation
- Keystone Trade Leads (planning search)
- AI filtering for high-value projects
- One-click intro letter fulfilment (£1.50/letter)
Referrals & Retention
- Automated referral asks
- Quarterly reactivation campaigns
- Past customer re-engagement
Support & Reporting
- Monthly KPI dashboard
- Priority support
- Quarterly optimization review
Pro – Full Coverage
Foundation
- Professional website (5 pages)
- Keystone CRM with pipeline
- Mobile app access
- Automated review collection
- Google review integration
Communication Tools
- SMS messaging
- Email marketing
- Unified inbox (SMS + Email + Facebook + Instagram)
- Web chat widget
Proposals & Documents
- Digital proposals with e-signature
- Document signing (contracts, agreements)
- Track when viewed/signed
Reactivity
- AI callbacks within 60 seconds
- AI minutes per month(350)
- Natural conversation to qualify leads
- Books appointments automatically
- Follow-ups if no answer (4 attempts)
- Call recordings & transcripts
- Inbound calls answered (3 rings)
- Coverage hours (Mon-Sat 8am-8pm)
Payment Collection
- Stripe integration
- Collect deposits on booking
- Reduces no-shows by 40-60%
Social Media Management
- Social media scheduler (30 posts/mo)
- Template library (1000s of posts)
- Schedule across Facebook, Instagram, LinkedIn
Lead Generation
- Keystone Trade Leads (planning search)
- AI filtering for high-value projects
- One-click intro letter fulfilment (£1.50/letter)
Referrals & Retention
- Automated referral asks
- Quarterly reactivation campaigns
- Past customer re-engagement
Support & Reporting
- Monthly KPI dashboard
- Priority support
- Quarterly optimization review
Keystone Growth System™
Foundation
- Professional website (5 pages)
- Keystone CRM with pipeline
- Mobile app access
- Automated review collection
- Google review integration
Communication Tools
- SMS messaging
- Email marketing
- Unified inbox (SMS + Email + Facebook + Instagram)
- Web chat widget
Proposals & Documents
- Digital proposals with e-signature
- Document signing (contracts, agreements)
- Track when viewed/signed
Reactivity
- AI callbacks within 60 seconds
- AI minutes per month
- Natural conversation to qualify leads
- Books appointments automatically
- Follow-ups if no answer (4 attempts)
- Call recordings & transcripts
- Inbound calls answered (3 rings)
- Coverage hours (Mon-Sat 8am-8pm)
Payment Collection
- Stripe integration
- Collect deposits on booking
- Reduces no-shows by 40-60%
Social Media Management
- Social media scheduler (30 posts/mo)
- Template library (1000s of posts)
- Schedule across Facebook, Instagram, LinkedIn
Lead Generation
- Keystone Trade Leads (planning search)
- AI filtering for high-value projects
- One-click intro letter fulfilment (£1.50/letter)
Referrals & Retention
- Automated referral asks
- Quarterly reactivation campaigns
- Past customer re-engagement
Support & Reporting
- Monthly KPI dashboard
- Priority support
- Quarterly optimization review
The Smart Choice for Construction Marketing
See how Keystone AI compares to doing it yourself or hiring a traditional marketing agency.
| Feature | Keystone AIRECOMMENDED | DIY Marketing | Traditional Agency |
|---|---|---|---|
| 24/7 Lead Response | |||
| Response Time | Under 60 seconds | Hours to days | Business hours only |
| Monthly Cost | From £249/mo | Your time + tools | £2,000-5,000+/mo |
| Setup Time | 48 hours | Months of learning | 2-4 weeks |
| Area Exclusivity | |||
| Automated Follow-ups | |||
| Review Generation | Manual only | Extra cost | |
| CRM Included | Separate cost | Varies | |
| Trade-Specific Knowledge | |||
| Planning Leads Access | Pro/Growth plans | ||
| Performance Guarantee | Rarely | ||
| Contract Lock-in | Usually 6-12 months |
24/7 Lead Response
Response Time
Monthly Cost
Setup Time
Area Exclusivity
Automated Follow-ups
Review Generation
CRM Included
Trade-Specific Knowledge
Planning Leads Access
Performance Guarantee
Contract Lock-in
Ready to stop losing leads and start growing your business?
Watch Demo NowTry it first – 14-day pilot
100 AI minutes included
- We wire up your phone or forms
- Real leads handled for two weeks
- Full report at the end
- Pilot fee credited if you sign up
Optional Add-Ons
Enhance any plan with additional services
What Does Usage Actually Cost?
Fair question. Here's the honest answer.
Your monthly subscription covers the system, automation, and our support. The only extra costs are things that actually cost money to send - phone calls, text messages, and AI minutes.
We pass these through at cost. Zero markup. If it doesn't cost us, it doesn't cost you.
But here's the good bit:
1. Every package includes £30 of usage credits each month
What does £30 get you?
~3,000 text messages
That's 100 per day
~30,000+ emails
More than you'll need
~280 extra AI minutes
On top of included allowance
2. Response, Pro, and Keystone packages include AI call minutes
So if you're on Pro or Keystone, you've got 350 AI minutes for answering calls and calling leads back, PLUS £30 for texts, emails, and any extra calls you might need.
For a typical trade business completing 20-30 jobs per month, that's more than enough to:
- Answer every incoming call with AI
- Call back every form enquiry within 60 seconds
- Send all your review requests, quote follow-ups, and appointment reminders
- Never worry about running out
The reality: Most of our clients never go over their included allowance.
You only pay extra if you use extra, and it's always at cost.
Simple as that.
Keystone Direct Mail.
Email is easy to ignore. A physical card on the doormat is not.
We automatically print and post branded cards to your clients at key moments:
What It Does
Sent 3 days after the job.
Sent 10 days later with a voucher offer.
Sent 12 months later to book maintenance.
Benefit: You look like the premium option in your area without licking a single stamp.
Why Postcards Work
Emails get ignored. Texts get deleted. A postcard sits on the kitchen table for days.
Plus, it makes you look professional. Most trades don't bother. So you stand out.
Pricing Bundles
Credits last 12 months. Top up anytime.
Real ROI
You buy the 60-pack for £90. That's £1.50 per postcard.
If those postcards get you one extra referral worth £5,000, you've just made a 5,400% ROI.
Most of our clients see 2-3 extra referrals per month once the system's running.
What's Included
Add Keystone Direct Mail Today
Start with 30 postcards for £50. See how it works. If it gets you one referral, you've already won.
Our Guarantee
If all systems aren't up and running within 30 days, we'll refund your setup fee. We don't guarantee lead volumes, traffic, or business results.
Service Level Targets
These are our operational goals. Performance can be affected by network conditions, call complexity, and other factors outside our control.
3-Ring Answer Target
We aim to answer inbound calls within 3 rings (eligible plans, office hours)
60-Second Callback Target
Valid web leads called back in under 60 seconds
30-Day Setup
All systems live within 30 days from sign-off
Month-to-month. Cancel anytime with 30 days' notice.
Systems, CRM configs, and proprietary frameworks stay with Keystone AI. Custom pricing available for scaling down to individual services.
Frequently Asked Questions
Straight answers. No waffle.
More about how Keystone AI works
The questions buyers ask before they pick a plan.
Ready to stop missing leads?
Book a 20-minute call. We'll recommend the right fit and answer your questions.